We first meet Don in a restaurant, questioning a man about his brand of cigarettes. We are introduced to his intriguing personality and wit when he tries to convince the man to switch to Lucky Strikes. This brand of cigarettes was prominent in this time period and was first introduced in the early 1900s. Consistent with Mad Men, the slogan "It's Toasted" was a real campaign run to advertise how their cigarettes were made better than others. Like this strategy, Lucky Strike used various methods in an attempt to dominate the tobacco industry such as changing its design from green to white, using both images and radio to reach the public, and broadcasting testimonials. Mad Men gives us a look into the brains and ideas behind some of these campaigns and the process that goes into selling what is considered a "dangerous" product. Today unfiltered Lucky Strike cigarettes are still sold in the United States.
The ad image above appears at the following link: Adclassix.com. For another Lucky Strike advertisement, see this link at Cigarettespedia.