The wardrobes of "Mad Men" are adored. They’ve turned the phrase “Mad Men” in to an adjective used to describe any clothing deemed 60s chic. Countless articles have been written about them. They’ve even sparked clothing lines at Banana Republic (“Mad About Style”) and a Don Draper suit at Brooks Brothers. The attention to detail evident in Wiener’s work is one of the many reasons why so many are drawn to his character’s clothes, fans and actors alike.
“The clothing is just amazing. Her hats alone, you could write a book,” said Alison Brie in an interview with Nylon Magazine. The interview went on to reveal that she couldn’t take anything from Trudy’s wardrobe because the show often repeats clothes characters have worn. “I’ve tried to weasel out some gowns, but I haven’t stolen anything [because] if I’ve worn it, it stays in Trudy’s closet. Which is something I love.’"
Mad Men recently auctioned off select set and wardrobe pieces for charity, including Joan’s dress which sold for $1,324 and Betty’s dress which went for $2,025. The show’s fashions highlight the day to day dressing we’ve lost. The public obsession with Mad Men has bled in to trying in some small way to relive it. We can’t go back in time, but at least we can dress like we did.
Links referenced: Lauren Ward, “Mad Men,” Nylon Magazine, August 2010, 202, Mad Men Joan Harris Dress, Ebay, Mad Men Betty Draper Dress, Ebay, David Colman, “Dressing for Success, Again,” New York Times, December 16, 2009.
Mad Men also uses it's wardrobe draw in an ad campaign for Banana Republic. They did an entire line based upon Mad Men attire as well as an advertising campaign for Banana Republic through Mad Men. I think Sterling Cooper would approve.
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