“My philosophy, in essence, is the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute.” - Ayn Rand
The simplest summarization of the philosophy of Objectivism could strike someone as the implicit ideology of Don Draper. The ethics of a rational man, according to Ayn Rand, author of the acclaimed novel Atlas Shrugged, determine the course of his life, through reasoning and his own objective observation and rejecting the notions of altruism and self-sacrifice. Furthermore, happiness is only achievable to a rational man acting in accordance with these principles.
Bert Cooper first makes reference to the similarities between Don Draper and Ayn Rand’s idealized rational man in the episode “The Hobo Code.” “You are a productive and reasonable man, and in the end, completely self interested." But Don’s egoism is first presented to the audience in episode one, “Smoke Gets in your Eyes.” By definition, the affair with Midge, once revealed as extramarital by the end of the episode, is an act of carnal and psychological selfishness. Rand would argue that such an affair, if in accordance with one’s own morality, is a rational act, in addition to being an expression of positive self-esteem. Once his life story is gradually revealed, Don’s rational egoism is further affirmed by his creating a new life for himself for his own selfish purpose. He did so not at the expense of the real Don and Anna Draper, but as he eventually explains, he had to remove himself from his traumatic past, and he had to get out of Korea. The only way to do so was to leave Dick Whitman behind.
Don particularly resembles one character from Atlas Shrugged, Hank Rearden, an ambitious steel executive whose business is derailed by excessive government regulation. Both men play the part of a solid provider, even when they receive little to no personal satisfaction from doing so. Both men find the tenets of post-materialism to be illogical, such as when Don dismisses Midge’s friends’ criticism of his lifestyle in “The Hobo Code.” Lastly, both men pursue intellectual and sexual relationships with independent businesswomen as a means of escaping the seemingly vacuous relationships they have with their wives. It is because of these similarities that I believe the writers of Mad Men intended to have some basic axioms of Objectivism be prevalent in Don Draper’s life.
In an attempt to avoid oversimplifying Don’s philosophical motivation, it should be fully recognized that he does not solely see through an Objectivist lens. The whole notion of evading reality is asserted by his abandonment of his true identity. Rand would argue that man should not act without knowing the purpose of his actions, which one could argue, that Don has never truly been cognizant of his immediate nor long-term future. But there is something to be said for his individuality, his commitment to success, and his apparent rational egoism, even if it operates at the expense of Betty and his children. Don is driven to make money for himself, not for others. He strives to be the best ad man at Sterling Cooper, which makes his relationship with the aspiring Pete Campbell more contentious. His mind operates within his definition of a sound business model, that which is the client is to adopt his idea. He uses his own objective, reasonable mind to govern his life and rarely accepts that which is fed to him by Roger, Betty, or Pete. Rand writes in Atlas Shrugged that “Man's mind is his basic tool of survival. Life is given to him, survival is not. His body is given to him, its sustenance is not. His mind is given to him, its content is not” (1012). There is no doubt that Don chose to live by this assertion when his life spun out of control; he chose to repair it through volition.