It’s always exciting to watch Mad Men and recognize a product that the men of Sterling Cooper are advertising. Such was the case when Coca-Cola showed up in the episode “Shoot." Though Don and his cohorts weren’t the ones thinking of witty slogans for this bubbly beverage, Betty did get to model for the company posing as the happy housewife that she is.
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Coca-Cola has been a prevalent company since the 19th century and the 1960s were no exception. Coca-Cola was a growing enterprise and had just introduced canned coke in 1955. Advertising was working on expanding Coke’s markets by adding new drinks like Fanta, Sprite, and Fresca as well as purchasing The Minute Maid Company. Many of their advertisements showed happy women, families, and young people enjoying their life moments with a signature Coke bottle in hand. The popular slogan for the decade was “Things Go Better With Coke."
Advertising agencies' marketing methods progressed along with the American television-watching society. While photo ads were still important, television commercials were becoming popular. Coke's new television spots were light, up beat, and showed how easily the beverage could make a person happy.
Coca-Cola advertising became an American symbol and could be found everywhere. In 1961, the comedy film, “One, Two, Three” premiered starring Jimmy Cagney in a Coca-Cola bottling facility during the Cold War; the film was nominated for an Oscar and a Golden Globe. Coke also sponsored the first animated TV special for the cartoon “Peanuts” in the 1965 holiday season. Beyond the television market, Coke was still prevalent in radio in the mid-sixties. A radio campaign featured various artists singing Coca-Cola jingles aimed toward the young American audience. Some artists recorded were Jay and the Americans, Roy Orbison, and Petula Clark.
Today, Coca-Cola may use different methods to target audiences, but the company is still known for the happiness it brings to its customers.
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