The
show Mad Men glamorizes the life of
Madison Avenue executives. The smoking, drinking, and casual sex run rampant in
the office. But many viewers at home wonder if the show accurately depicts the
time period and this particular lifestyle. On Aug. 31st, 2009, USA Today published an article entitled,
“Veteran ad exec says ‘Mad Men’ really were about sex, booze.” In the article,
Bruce Horovitz interviewed Jerry Della Femina who is a “Mad Man.” According to
the article, Della Femina started “at age 16 in a Manhattan ad agency mailroom.
Currently, he is the chairman, CEO, and executive creative director at New York
agency Della Femina/Rothschild/Jeary and Partners.” The article discusses Della
Femina’s life during the 1960s, particularly addressing drinking, smoking, and
sex. But according to Della Femina, “all the drinking, smoking, and sex
depicted on Mad Men may be an understatement.
Image credit: Jennifer S. Altman for USA Today
Also
while reading the article, I drew the conclusion that Roger Sterling resembled
Jerry Della Femina. For example, he talked about company lunches and that he
would walk through the front door of the restaurant and “the bartender would
see us and start shaking the martinis…without even asking, the second one would
arrive.” This reminded me of the time Sterling told his waiter that he never
wanted to see the bottom of his glass. Della Femina was also an avid smoker as
was Roger Sterling and admitted to smoking “three to four packs a day.” Another
similarity I saw between the two was their infidelity. Sterling cheated on his
wife several times. Della Femina admitted in the article that most marriages
did not survive during this time period. He even mentioned how his ended after
24 years.
Another
interesting aspect of the article was when Della Femina talked about working
with tobacco companies. At Sterling Cooper, many of the characters smoke Lucky
Strike cigarettes and I just assumed they smoked them because they liked them,
not necessarily to impress their client. Della Femina explained how his company
used to work with the tobacco company R.J. Reynolds. According to Della Femina,
“the R.J. Reynolds guys would get off the elevator on our floor where we had
two of those ashtrays filled with sand. The RJR guys would claw through the
sand to see if there were butts from any other brands….They wanted to know what
our people were smoking.”
I
really enjoyed the article and I appreciated the insight that it provided into
the world of Mad Men. Although I know many things about the show are
historically accurate, I had just assumed that the show had played up the
drinking, smoking, and casual sex aspect just to create drama and make the show
more compelling. I truly found it hysterical that all of these elements seemed
like an over exaggeration turned out to be an understatement. I think the
article complemented the show very well and I was able to draw many apt
comparisons about the show that I had not previously known were true.
Your blog post was a great read. The link to the article that you included really added a lot to your post. Your short descriptions of the article work really well and allow the reader to read the article themselves to get the rest of the details. Some of your comparisons could have been incorporated differently though; you seem to jump from one comparison to another.
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