In the Marriage of Figaro (episode 3), Mad Men Season
1, The Draper family throws a birthday party for Sally Draper (Kiernan Shipka).
Betty Draper (January Jones) opens the birthday party scene by serving the
adults Mint Juleps, a seasonal drink she seems obligated to serve. As the
episode progresses Sally approaches Don, (Jon Hamm) and asks if she can serve
him a drink. Not only does this scene act to highlight the service oriented
mentality expected of women during the period, but also to emphasize the
prevalent nature of alcohol.
The presence of alcohol was a common occurrence for
many Americans for most of the 20th century. What we may perceive
today a Dons excessive or unsafe drinking habits were likely on par with the
times. Towards the end of the episode a clearly intoxicated Don is asked by
Betty to drive to pick up the birthday cake. Drinking and driving or DUI/DWI
were not sufficiently countered in New York, the setting of Mad Men, until 1981
with the passage of the STOP-DWI law by the State Legislature(NYS Department of
Corrections and Community Supervision). In fact, there was not a large push to
reveal the effects drinking could possibly have on ones driving until the 1980’s
with the creation of groups like MADD and the rise of the national drinking age
to 21 (Drinking and Driving).
There has come to be a war waged against alcohol and
the negative social, biological and mental side effects it has been found to
cause. In 2010 there were close to 200,000 DUI related arrests in California
alone(California Department of Alcohol and Drug Prevention). Many states are
focusing efforts on street patrols, but also on preventative and educational
measures. Increased signage, special
programs in schools and even television and radio ad campaigns, have all been
recruited to combat the dangers of alcohol. Just what would the Men on Madison Ave.
do if they knew their industry would forever change theirs as well as many other
American’s lifestyle? I believe they would propose a toast, to drinking.
Image credit: http://www.blogcdn.com/www.dailyfinance.com/media/2012/04/don-draper-435cs041912-1334849614.jpg
Links referenced:
"A Short History of Drunk Driving."
Drinking And Driving .Org. Drinking and Driving, n.d. Web. 14 Oct. 2012.
.
"FACT SHEET Driving-Under-The-Influence (DUI)
Statistics 2010." N.p., Aug. 2012. Web. 15 Oct. 2012. .
Maccarone, Robert M. "DWI History in New York
State." NYS Department of Corrections and Community Supervision. N.p., 17
June 2011. Web. 13 Oct. 2012. .
First off, this article caught my eye because of its title. I would like to commend the author for his/her creativity of the clever title “You Drink, You Drive, You Draper.” The author set the scene very nicely without an excessive amount of context. During my reading of this post I had to ask myself if I was back in driver’s education! However, this time I actually paid attention because the topic of choice truly caught my interest. The author related Mad Men to the highest cause of teenage death, automobile accidents. The fact that my home state (New York) didn’t pass any real laws to decrease drinking and driving until the year 1981 was extremely shocking. Overall, this post was very well written and extremely interesting.
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