Anything But Casual Draping

Since the advent of Mad Men's first season premier in 2007, the rise of social trends, internet sensations, and 60's emulation/glorification in popular culture took the world by storm. Noticeably among the forefront was Draping. Draping is the term used to describe the position in which the person (or animal as we will later observe) is sitting with his back to the camera or other similar POV (Point of View), lounging back with his right arm casually draped over the extended back of the chair or a similar piece of furniture. Based on the title screen still from the introductory sequence in Mad Men featuring Don Draper (Jon Hamm) 

(which won an Emmy as an Outstanding Title Design in 2008) it was well received by critics and general public alike, who immediately began to post their own versions of this new phenomena called Draping. 

The rise of technology rapidly spreads new trends much faster than before. Although many tried their hand at being an internet sensation by trying to be the first to coin and popularize this new meme, attempting to set viral internet sensations is dubious at best. After the initial trickle of failed gambles, Draping slowly died down as the fans settled for watching rather than emulating their favorite anti-hero in the new seasons. Then suddenly, began the era of popular "gestures" used by stars across a broad spectrum of celebrity, from football to planking.

Tebowing (the process of kneeling on one knee with your elbow to your raised knee and first to your forehead as a prayer celebration after something noteworthy -such as a touchdown) bowled over the internet, and as different celebrities began to pick up quirky internet trends, they suddenly got a lot much interesting to the observers. 

With gestures becoming much more popular again, a Tumblr blog and twitter account was created for the sole purpose of spreading Draping , quickly followed by other social networking sites such as Pinterest and Flickr, as the 2012 season of Mad Men came to fruition, grew more and more popular.

But just because someone famous appreciates the comedic value of an action, that doesn't necessarily mean we all do. What is it about Draping that appealed to general audiences? The process of Draping, and casually adopting a pose of nonchalance that Don shows throughout Mad Men is a widely popular view in the younger generation - the adopted attitude of just not caring. This new era of distant emotions makes Draping a well received sensation - but as we Mad Men scholars know, Don's attitude and life is anything but casual.

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