In July of 2010, Ben Zimmer
wrote an article for The New York Times titled “Man Men-ese” in which he discusses the accuracy of the
show’s dialogue for the time period. Overall, Zimmer defends the historical
accuracy of the language used by the show. He questions why Man Men has received so much scrutiny for
language despite it being the only show on television that works hard to
sustain historically appropriate use of language.
This article provides a
clear look at Mad Men’s use of time
appropriate language and cites many examples of phrases the creators of the
show regret having used due to the language being from a later time period than
the show. One example he shares is Joan’s line from season one “The medium is
the message,” a phrase that was not coined for another four years. The evidence
cited is made more credible because the author actually received this
information from a conversation with Mathew Weiner, the creator, executive
producer and head write of the show. The author also includes examples of lines
with issues from multiple linguists and more generally lines that have upset
viewers such as Roger’s line “I know you have to be on the same page as him.”
After discussing more
examples of non-historically applicable language, the author then questions why
the show has received so much scrutiny for this by viewers, which he argues was
brought on by Weiner and his staff members need for accuracy and perfectionism
with other aspects of production. This argument is supported by the author’s
reference to examples such as the importance of the size of a fruit bowl to
Weiner in set design.
The author then redirects
the article to his conversation with Mathew Weiner in which Weiner explains the
process through which he and his staff writers work to avoid words and phrases
that don’t work for the time period. He ends the article by discussing Weiner’s
personal struggle to use completely accurate language as he identifies himself
as “one of the most nitpicky people in the world.”
Overall, this article
provides great insight for anyone interested in the historical appropriateness
of Mad Men’s language and pulls from
a good variety of sources to demonstrate this, and using Mathew Weiner, the
show’s creator as a main source certainly enhances the article.
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